PLR is a marketing solution that allows you to save a lot of money and still have a steady stream of content and products running through your business. The ways in which you can use PLR are almost endless! To get you started, I’ve compiled my top 10 ways to use PLR.
10 Ways to Use PLR in Your Holistic Business
Use It as a Starting Point to Create Unique Blog Articles
This is definitely my favorite way to use PLR. Yes, even writers like me use PLR to speed up their research!
There are many ways to use PLR as a starting point for writing blog articles. You can use the content as research and write your own unique content from it (that’s what I have done in the past when I used it). You can mix and match parts of different PLR articles to create your own article. You can use the article as is but add in personal stories and ideas.
When using this technique, just make sure you rewrite some or all of the content to avoid duplicate content issues for SEO purposes. That’s not an issue when you are using PLR for email marketing or digital products, but when it is published on your website, it is essential that your content is unique so that you have a chance of ranking well.
I go over how to turn PLR into something unique and awesome in this article.
Create Products to Sell on Your Website
Using PLR to create and sell your own digital products is one of the fastest ways to produce your own products. You can use PLR products as they are or you can make any changes you see fit. It’s always nice to give it your own flair, but if the content is high quality, selling it without making changes is certainly an option as well.
Some Tips: Always add an “About the Author” page into PLR e-books so that you can promote yourself and brand it to your business. Consider adding a “Next Steps” page to promote your work further, and provide links they can visit on your website or certain actions you would like them to take.
Use the PLR Content as a Free Giveaway
Every business needs some kind of free giveaway that they can use to entice people to opt in to their email list so that they can stay in touch with them. PLR is a great way to create something quickly.
But that’s not the only way you can use PLR for free giveaways. You can also email it to existing customers as a thank you for their loyalty or use it as a bonus when someone purchases one of your own products.
Repurpose the PLR Content
Repurposing content is one of the best ways to save time and money. There are so many different ways to provide content and by repurposing it, you can reach more people and get the most out of your content. Here are several ways you can repurpose PLR content:
- Split up e-books into articles.
- Turn several articles into an e-book or report.
- Use the content on a membership website.
- Rewrite the content to create a unique guest post on another site.
- Create an e-course with the content.
- Create videos and audios from the content.
- Use it as an upsell.
- Rewrite it and turn it into a book and publish it on Amazon.
Enhance the PLR Content
PLR is best when you make it yours by enhancing it. For example, you can add your own worksheets, cheat sheets, checklists, or infographics to the content. You can add your own voice into the content. I always say it’s best to think of PLR as a great starting point and then enhance it and make it your own from there.
Tweak the PLR Content to Fit a Different Niche or Current Event
By making tweaks, it is often very easy to use PLR for a different niche or current event. For example, an article about how to relieve stress can be changed into an article about how to have less stress around the holidays. An e-book about general nutrition can be turned into an e-book about how to eat when you have fibromyalgia.
Monetize the PLR Content
It’s, of course, a lot of fun to earn money from the PLR you purchase. Here are some strategies for monetizing PLR:
- Add affiliate links or links to your own products/services into a PLR e-book or article.
- Create digital products from the PLR to sell on your website.
- Turn the PLR into a book to sell on Amazon (make sure you rewrite it because Amazon does not allow PLR to be sold as books without altering it).
- Turn it into a video series to sell.
- Turn it into an online course to sell.
- Use it as content on a membership site.
Use PLR for Social Media Marketing
PLR can also be used for your social media marketing content. For example, you can pull out short blurbs of content to post on social media. You can pull out quotes and create graphics out of them. You can turn the content into an infographic to post on Pinterest.
Use PLR for Email Marketing
Finally, you can use PLR to create email autoresponders and broadcasts. As we know, it’s important to stay in front of your potential clients, and using quality PLR to provide your email list with valuable information is a great way to do that.
